How to opt out of interest-based ads from the iAd network

Sum­mary

This arti­cle pro­vides instruc­tions on how to opt out of receiv­ing interest-based ads from the iAd mobile adver­tis­ing network.

Prod­ucts Affected

iTunes Store, iPod touch (3rd gen­er­a­tion), iPhone 3G, iPhone 3GS, iPod touch (2nd generation)

Apple and its part­ners use cook­ies and other tech­nolo­gies in mobile adver­tis­ing ser­vices to con­trol the num­ber of times you see a given ad, deliver ads that relate to your inter­ests, and mea­sure the effec­tive­ness of ad cam­paigns. If you do not want to receive ads with this level of rel­e­vance on your mobile device, you can opt out by access­ing the fol­low­ing link on your iOS 4 mobile device: http://oo.apple.com. The mes­sage “You have suc­cess­fully opted out” will appear and you will be auto­mat­i­cally opted out of interest-based ads.

Make sure you are using a mobile device run­ning iOS 4 or later. If you receive an “Opt out not suc­cess­ful” mes­sage, please wait a few hours and try again.

A few things you should know:

• You may still see the same num­ber of ads as before, but they may be less rel­e­vant because they will not be based on your interests.
• You may still see ads related to the con­tent in an appli­ca­tion or based on other non-personal information.
• If you use more than one Apple mobile device run­ning iOS 4, you will have to opt out from each device individually.
• Opt­ing out applies only to Apple adver­tis­ing ser­vices and does not affect interest-based adver­tis­ing from other adver­tis­ing networks.

Apple respects your pri­vacy. Please view the Apple Cus­tomer Pri­vacy Pol­icy at http://www.apple.com/legal/privacy/ .