Facebook marketing does not have you employ certain “set in stone” rules. Instead, you must learn how to adapt the different strategies to your business. All companies have specific audiences they need to target, with distinct preferences and interests. Research this type of marketing to the best of your ability to find success; the tips below should help you do that.
Talk with fans regularly to see what they want. Make sure you notice when people make posts on your page. You would be amazed at how helpful the public can be with marketing ideas. Do not neglect your following, as they are the keys to your success.
Organize some sort of giveaway to gain attention on your Facebook page. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Take advantage of Facebook ads and all they have to offer. Regular posts only go so far with promotions of services. To gain even more customers, you should use Facebook ads. They don’t cost too much, but they are effective.
Make sure that your Facebook page is spam-free. Sites that are riddled with spam can end up turning potential customers off. Your administrators can update the filters as new spam is added to your page.
Try making a group versus a page. Facebook groups will encourage potential customers to establish their own community. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Facebook Offers is a great tool for running contests or giving away free products through your website. Create the offer and then make sure to post it on the wall. If it is a really good offer, you can even promote it to non-fans.
Try holding a giveaway to boost interest in your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. The cost is low and the returns are high.
When a person “likes” your page, reward them with a unique gift or special offer. Likes are a good way to raise the profile of your page. Offer an incentive for new people to like your page, something that others are not getting. You could give it out to everyone or just have one winner. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Respond to everything that is posted on your wall. Respond to those who have taken the time to contact you. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
If someone ‘likes’ your Facebook page, give them a deal. Likes can get your Facebook page a lot of new attention. Send something free to a client if they go to your page and like it. It is something that you can give to everyone or offer a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.
Allow interested parties to sign up via your Facebook page. This will allow them to register for contests easily. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
Hiding your content from non-fans is an effective method in converting visitors into followers. If any of your content is hidden, people will follow you in order to view it. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Since you now have a deeper understanding of Facebook marketing, put that information to use. Take this information and create a Facebook campaign that will increase your profits to new heights. When you start today, profit increases will come quickly.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. People will want to get to that information, so they will click Like. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.